Wednesday, January 20, 2010

What's in a Name?

So say you've got this great new computer backup service....what would you call it? Oh, look! Here's one now!


Hmmm....Carbonite. That sounds familiar. Where have I heard that before? Oh yeah. Here:


At the end of The Empire Stikes Back, the Empire freezes Han Solo in carbonite and gives him to Boba Fett to deliver to Jaba. There's a product association you want, "Used by tyrants and criminals throughout the Universe!"

Of course, Carbonite isn't just from some long ago, far away galaxy. It exists here on Earth, as an explosive. When early coal miners needed to blow stuff up, Carbonite is what they used. I don't know about you, but when I want to keep my data safe, explosions aren't the first things that come to mind.

Sure, it's a cute, geeky name. But when the images it conjures up are things being delivered to an morbidly-obese criminal overlord, or massive destruction, it makes the tedious process of backing things up to DVD seem like a reasonable alternative.