Wednesday, September 16, 2009

I don't want my MTV

I haven't paid attention to MTV in years. When they stopped playing music videos, I stopped watching. I've never watched MTV's Video Music Awards, or remotely cared who won what, and had pretty much forgotten about it. Kanye West's much-publicized recent meltdown was a reminder the show and the awards still exist. Beyond the irony of a network that no longer plays music videos still finds them worth rewarding, it struck me that I'd never seen either the Beyonce or Taylor Swift videos at the center of it all. So, it's off to YouTube to see what all the fuss is all about...., they're both nice, slickly produced videos. The problem is, watching them you kind of understand why MTV stopped playing music videos in the first place. With the exception of the occasional rare gem, like Outkast's Roses, most videos are pretty dreadful. Despite the big budgets and top-shelf production values, Swift and Beyonce's videos are as bland and instantly forgettable as the songs they're built around.

Rather than videos MTV didn't play, but gave awards to, I prefer some that they didn't award, but gave actual airplay. And I'll bet the first two cost less to make than this Beyonce or Swift's videos spent on craft services.

1 comment:

Anonymous said...

You ARE the Music Man. Thanks for taking me back to my Van Halen Days....ah, David Lee, you high stepping, fabulous, big hair freak. LOVE it! An absolutely perfect observation on MTV. And BTW, thanks for your comments on Threats to the Chick. Coffee came out my nose when I read it. :)